A New Apple TV 4K is Finally Coming on Tuesday
After a nearly four-year wait, a new Apple TV is finally expected to be announced as part of Apple’s “Welcome home” launch on Tuesday, October 13.
After a nearly four-year wait, a new Apple TV is finally expected to be announced as part of Apple’s “Welcome home” launch on Tuesday, October 13.
Following the usual September rush of Apple news, it looks like October is also about ready to explode, with not just one but two rounds of Apple product debuts this month sandwiched around the iPhone Duo launch.
Apple has something special planned for customers who purchase an iPhone Duo in an Apple Store. Employees will be able to customize the Duo so it displays the name of the buyer at the “Hello” screen when it turns on for the first time.
SpaceX this week announced two developments that further its goal of becoming a major U.S. carrier to compete with AT&T, Verizon, and T-Mobile.
Apple potentially used a shell company named Home Services LLC to secretly file for a “HomeView” trademark in the U.S.
The final three weeks of October are going to be extremely busy for Apple, so we have recapped some key dates below if you want to mark your calendar.
For this week’s giveaway, we’ve teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it.
Apple today added the first-generation Apple TV 4K from 2017 to the vintage products list on its website, just four days before a new model is finally expected to debut. A fourth-generation Apple TV 4K will reportedly be unveiled on Tuesday, October 13, as part of Apple’s “Welcome home” launch.
Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia’s report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand.
On this week’s episode of The MacRumors Show, we look ahead to Apple’s recently announced October 13 event and its expected push into the smart home market, including a dedicated home hub, the HomePod mini 2, and a new Apple TV.
Smart home accessories that Apple reportedly helped LG develop could offer iPhone proximity controls and a way to begin setup before the devices have power, according to findings shared by the leaker known as “pdfu.”
Amazon’s Prime Big Deal Days event is over, but there are plenty of Apple deals still available as we head into the weekend. This includes big discounts on AirPods Max 2, Apple Watch Series 12, MacBook Pro, and more. Note: MacRumors is an affiliate partner with Amazon.
Prime Day deals have started drying up, but you can still get $200 off every model of the M5 MacBook Air as we head into the weekend.
Apple’s Mac shipments declined 11.3% in the third quarter of 2026, but the company increased its market share as worldwide PC shipments fell more sharply, according to IDC’s latest preliminary estimates.
Apple has asked some of its suppliers to cut production of iPhone 18 Pro components due to lower-than-expected demand, according to Nikkei Asia ($).
Apple has reached an agreement to recruit employees from Huxe and license the AI audio startup’s technology, according to a new European Commission
Apple is planning to introduce new products on Tuesday, October 13, Apple marketing chief Greg Joswiak announced today. It won’t be a traditional Apple event, but Apple has invited some members of the media to New York City to get some hands-on time with whatever’s introduced.
Anthropic today updated its usage policy (via The Verge) to bar users from subjecting Claude to “sustained and needless abusive or cruel behavior.”
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini “on or around” Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac.
Starting today, iPhone users still running iOS 26 will see iOS 27.0.1 as the prominent software update in the Settings app under General → Software Update, with iOS 26.7.1 now relegated to a smaller “Also Available” section at the bottom.
CEO John Ternus is making changes to Apple’s leadership, reports Bloomberg. Apple veteran Steve Smith will take over mergers and acquisitions and corporate development, which was previously led by Adrian Perica.
Amazon’s Prime Big Deal Days event has ended, but the Apple deals have kept rolling into today, with the year’s best prices still available on AirPods Pro 3, Apple Watch Series 12, and more. Note: MacRumors is an affiliate partner with Amazon.
In his new role as the executive chairman of Apple’s board of directors, Tim Cook told The Independent’s David Phelan that he is “not meddling” with Apple’s new CEO John Ternus. “First of all, John and I have an incredible level of trust in each other,” said Cook.
The Independent’s David Phelan on Wednesday interviewed Apple’s executive chairman Tim Cook at Apple’s U.K. headquarters in the Battersea Power Station, and one of the topics they discussed was John Ternus taking over as Apple’s CEO.
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