← All news

General Tech

Gamma’s Kristin Fracchia sees the end of the full-stack generalist marketer

Marketers now have to sell to two audiences, and one of them is not human, Gamma’s Kristin Fracchia told TNW. AI is more and more an intermediary in the buying process, she said. “For all of human history, marketers have marketed to other humans, which means appealing to human psychology.

Read the full story on The Next Web.

Read at source (opens in a new tab)
General Tech

Streaming is still trying to be TikTok

At Skydance’s first employee town hall after it acquired Warner Bros. Discovery in October, CEO David Ellison told staff that the company behind Paramount Plus and HBO Max was competing for people’s attention with some of the world’s biggest tech companies.

The Verge

Latest from The Next Web

Latest digest

Week 45 EN

Open the digest

Sources

65 active sources

20 Turkish · 45 English

All sources